A life without music is hard to imagine and the scientific benefits of listening and playing are well known. But there’s a real power in listening to real people talk about their personal relationship to music.

ABRSM is the UK’s largest music education body, one of its largest music publishers and the world’s leading provider of music exams.
We created a campaign designed to reach out beyond their traditional audience. “Because of Music” aims to inspire, encourage and celebrate the positive impact of music on people’s lives.

  • Ideas workshop
  • Brand and campaign strategy
  • Story research
  • Campaign films
  • Photography
  • Website design
  • Article creation
  • Micro-content for social media
  • Visit the official website